USC Annenberg School for Communication and Journalism and ViacomCBS declared Thursday the formation of another scholarship pointed toward advancing diversity in newsrooms.
Upheld by a $1 million gift, the ViacomCBS HBCU Diversity in Journalism Scholarship will take care of yearly educational cost costs for at least one alumni of verifiably Black schools and colleges to try out one of USC Annenberg’s journalism master’s projects.
Gayle King, co-host of CBS This Morning, declared the new scholarship at USC Annenberg’s virtual celebration for its Class of 2021.
“This new scholarship exhibits ViacomCBS and USC Annenberg’s obligation to hoisting Black greatness in journalism just as a huge interest in supporting the different portrayal we as a whole look for in the business,” she said.
As indicated by the most recent Newsroom Diversity Survey by the News Leaders Association, Black writers address 7.12% of the generally salaried labor force among newsrooms that reacted — an under 2% increment since the association’s 1999 survey. The investigation likewise shows that just 7.7% of newsroom chiefs were Black starting at 2019.
“HBCU graduates are basic to propelling our nation’s future, including the up and coming age of columnists,” said Willow Bay, senior member of USC Annenberg. “We are pleased to join ViacomCBS in speeding up Black writers’ ways to progress here at USC Annenberg so they can carry their significant aptitude and points of view to our country’s media associations and genuinely impel portrayal forward.”
Bay additionally said the scholarship would help eliminate the expense boundary that may keep HBCU graduates from seeking after graduate examinations in journalism.
“CBS is profoundly dedicated to having our gifted newsroom groups mirror our crowd and the world we cover,” said George Cheeks, President and Chief Executive Officer of CBS. “We gladly get together with USC Annenberg to help HBCU graduates as they become the upcoming journalism pioneers.”
USC Annenberg said the new scholarship exhibits the grounds’ proceeded with interest in extending monetary help for journalism understudies of shading and expands upon long-standing coordinated efforts between the school and HBCUs.