The current year’s Small Business Saturday comes as entrepreneurs the country over feel the strain of the Covid pandemic and the long stretches of limitations and terminations it carried with it.
The shopping occasion was made by American Express to urge individuals to shop at independent ventures on the Saturday in the wake of Thanksgiving.
Along Main Street in Santa Monica, shops like Mystic Journey Bookstore, Accents Jewelry, Arts and Letters, Jadis and Berry Lee Shoes are only a portion of the independent companies customers can visit to stamp the occasion.