The online retailing giant said Thursday that it intends to open a clothing store in a Southern California shopping center in the not so distant future. It’s the most recent introduction to blocks and concrete for Amazon, which as of now sells over 10% of all clothes in the U.S.
The store, which will sell ladies’ and men’s clothing just as shoes and different frill, will open at Americana at Brand, a shopping center in Glendale, California. The section into malls could turn into one more danger to customary clothing merchants due to the data and customer experiences Amazon might acquire, experts say.
Amazon says its algorithms will let out continuous suggestions as shoppers continue to filter things that they see. Shoppers can likewise finish up an online survey of their preferences for style and fit.
The store will be around 30,000 square feet, comparative in size to a Kohl’s, yet around 33% the size of other retail chains like Macy’s. Nonetheless, it will offer over two times the quantity of styles as customary stores do on the grounds that just one of each garment will be in plain view, with the rest in the back room. Things are picked by Amazon curators who also use feedback provided by millions of customers shopping on Amazon.com.
Simoina Vasen, overseeing head of Amazon Style, declined to comment on rollout plans of the new store idea or deals projections. Amazon didn’t give an exact date for the launch of the Glendale store.
Amazon unseated Walmart as the biggest clothing merchant last year during the pandemic as more people started shopping online.
Wells Fargo forecast in March that Amazon’s clothing and footwear deals in the U.S. expanded by around 15% in 2020 to more than $41 billion. That is around 20% to 25% above Walmart and 11% to 12% portion of all clothing sold in the U.S.
Amazon has been making a major drive into design as of late through its own marks and in September 2020, it sent off an online shop called Luxury Stores.
Shoppers at the Amazon Style store can peruse things in plain view and sweep a QR code to see sizes, shadings and client ratings. Shoppers can send items to fitting rooms or directly to the store’s counter. Once in a fitting room, customers can request other items using a touchscreen.
“Amazon Style totally reconsiders what’s conceivable in the fitting room, transforming it into a customized space where clients can keep on shopping an apparently perpetual storeroom of incredible styles,” Vasen wrote in an Amazon blog.
Neil Saunders, overseeing head of GlobalData Retail, said the model store could extend Amazon’s influence in the area, particularly among clothing shoppers who love the experience of exploring and browsing physical stores. Also it could engage Amazon with additional shopping data.
Yet, he likewise forewarned that Amazon’s success relies upon execution.